How to Start an Affiliate Program for Your Digital Store

Why Affiliate Marketing Works

Affiliate marketing is one of the most cost-effective ways to grow your digital product sales. You only pay commissions on actual sales — zero upfront cost, zero risk. Affiliates promote your products to their audiences, and you pay a percentage of each sale they generate.

Setting Up Affiliates on Sellup

Sellup has a built-in affiliate system — no third-party tools needed:

1. Go to Dashboard → Marketing → Affiliates
2. Create affiliate accounts with custom commission rates
3. Share unique referral links with your affiliates
4. Track clicks, conversions, and earnings in real-time
5. Manage payouts directly from your dashboard

Setting Commission Rates

The right commission rate depends on your margins and product type:

• Software keys / serial codes — 10-20% is standard
• Digital downloads (ebooks, templates) — 20-40% works well
• Services — 10-15% for ongoing services
• High-ticket products — Even 5-10% can be attractive at higher price points

Finding Affiliates

• Your customers — Happy customers are your best promoters
• Content creators — YouTubers, bloggers, and social media influencers
• Discord/Telegram communities — Active community members in your niche
• Review sites — Sites that compare and review digital products

Track & Optimize

Sellup tracks every affiliate click and conversion. Use this data to identify your top-performing affiliates and double down on what works.

Launch your affiliate program on Sellup — free →